(Yeah, I said skins.)
You know Gold Bond, right? Your grandpa used it. And now we want you to use it. The lotion, not the powder. So we introduced a new term. Skins. Because you don’t have one skin. You have many. Skin is always changing, depending on where, when and what you’re doing. Luckily, Gold Bond is scientifically formulated for all your skin states. What better way to change the way you think about skin than to change the way you think about the word itself?
To bring it to life, we worked with director Roger Guàrdia and photographer Victor Llorente to visually capture unique skin states. We wanted to represent and celebrate not just healthy skin, but also the beauty and reality of bumpy, cracked, dry, and damaged skins as well, a first for the category.