All it took was one pair of sunglasses to elevate Google from a search engine to a shopping destination.
“Shades” was the best performing TV campaign of 2021 for all of Google.
It was cute. I didn’t even have to mute it. ~ My Mom
11 films, 200+ OOH, 2 experiential billboards, four shoppable murals, and a whole lot of social. All in 3 months.
Creative Team:
GCDs: Estefanio Holtz & Kasia Canning
CDs: Amy Travis & Alex Sprouse
Creatives: Stephen Icardi, Patrick Conlon, Patrick De Young, Erika Leiva, Jack Hwang, Rodrigo Burdman, Isabella Ciardelli, Sofia Coelho
Directors: Brand, Abteen Bagheri; Holiday: Valerie Faris / Jonathan Dayton