No female athlete enjoys the status of a Kobe or a Lebron. That's why, to promote the Nike Zoom Sister One+ sneaker to teen girls, we got Nike to do something they'd never done before, use a non-athlete. In this viral video, which has reached over 3 million views, Taylor Momsen uses her Nikes to escape the paparazzi. See it on Youtube here. One Show Merit 2009
Seeded on Youtube, the video was instantly picked up by celeb, fashion and social networking sites. Over 3,000 Youtube comments speculated the video's authenticity, the debate spread to over 100 different blog posts, and the Nike Zoom Sister One+ flew off the shelves.
We shot several social videos so you could see the Sister One+ shoe up close and personal.