You’re not ready for a disaster. I’m not ready for a disaster. No one’s ready. Red Cross kits are too expensive and most people don't know how to build their own. But what if they did? What if we took this logo everyone recognizes and folded it into something tangible? That way we could bring the Red Cross into every household with a customizable preparedness kit.
The box encourages people to gather their survival items in one place. After filling the box, consumers can place it in a hallway or near a door, as an everyday reminder.
The box hangs as an iconic logo outside partner stores. After purchasing, consumers can collect emergency items inside the store or gather them at home. Each box sells for $5, and all proceeds go to the local Red Cross chapter.