With T-Mobile, you can use your phone anywhere in the world without crazy fees! Too bad Jeremy didn't get the memo. He went to Europe with AT&T and racked up a $74,787 bill (a real bill from a real AT&T phone). When his parents’ commercials couldn’t reach him, we asked fans for help. In an online game with clues from Jeremy’s social media, people could pin him to a map for a chance to win their own trip. In the end, T-Mobile’s CEO paid Jeremy's bill.
I was right by Jeremy's side - developing his tone of voice, framing his photos and crafting over 2,000 of his social posts.