Shades: Launch Film

“Shades” was the best performing TV campaign of 2021 for all of Google. The film taught viewers how to use Google Shopping by inspiring them to search for the featured sunglasses with the same query from the spot: vintage scalloped sunglasses. One pair of sunglasses helped elevate Google from a search engine to a shopping destination.

Directed by Abteen Bagheri

It was cute. I didn’t even have to mute it. ~ My Mom

Too Good to Gift: Holiday :15

Pink Sneakers: Holiday :15

Glass Elephant: Brand :15

Lullaby: Brand :15

OOH & Social

11 films, 200+ OOH, 2 experiential billboards, four shoppable murals, and a whole lot of social. All in 3 months.

Creative Team:
GCDs: Estefanio Holtz & Kasia Canning
CDs: Amy Travis & Alex Sprouse
Creatives: Stephen Icardi, Patrick Conlon, Patrick De Young, Erika Leiva, Jack Hwang, Rodrigo Burdman, Isabella Ciardelli, Sofia Coelho
Directors: Brand, Abteen Bagheri; Holiday: Valerie Faris / Jonathan Dayton