Taylor Momsen Escapes Paparazzi

To promote the Nike Zoom Sister One+ sneaker to teen girls, Nike did something it had never done before, used a non-athlete in a viral video. The video was instantly picked up by celeb, fashion and gossip sites. Over 3,000 Youtube comments speculated the video's authenticity, the debate spread to over 100 different blog posts, and the Nike Zoom Sister One+ flew off the shelves.